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The highest paid NBA players of the 2024/2025 season according to Forbes

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Basketball has long since transcended the boundaries of sport, becoming an industry where millions of dollars move faster than the ball on the court. Contracts with clubs, sponsorship deals, and advertising campaigns shape the multi-million dollar incomes of NBA stars. The highest-paid NBA players earn their money through basketball skills and the ability to turn a name into a brand. Forbes annually publishes rankings of athletes whose financial performance goes far beyond playing time.

The 2024/2025 season promises new salary records, deals with major corporations and, of course, high-profile transitions.  Basketball players who win on the court and earn at the level of top businessmen. Who topped the rating? Breaking down the season’s top financial stars.

Top 10 highest paid NBA players of 2024/2025

LeBron James – basketball player, businessman, icon

A name that has long been synonymous with a successful sports business. His contract with the Los Angeles Lakers remains one of the largest in league history. In addition to his basketball career, LeBron James owns a significant stake in several companies, including Fenway Sports Group. Advertising contracts with Nike, PepsiCo, AT&T and Blaze Pizza annually bring in sums exceeding the income from the game.

The main source of income is investments and media business. SpringHill’s own production company, active participation in the development of the content industry, launching educational initiatives. All of this turns the highest paid players in the NBA into world-class entrepreneurs.

Stephen Curry is a three-point mogul

The Golden State Warriors contract is one of the largest in franchise history. Revenue from the club makes up a significant portion of his financial portfolio, but the main funds come from advertising deals. A long-term partnership with Under Armour, an exclusive line of trainers and investments in startups make him the most financially successful athlete.

Advertising contracts with Subway, Rakuten and Chase keep his income high, even off the basketball court. It is important to note that the highest paid NBA players earn many times more, due to a competent approach to financial management.

Kevin Durant – basketball and business in one person

A key player for the Phoenix Suns with outstanding playmaking skills and keen business acumen. His contract revenue is supplemented by advertising agreements with Nike, Coinbase, Weedmaps and investments in technology companies.

Boardroom’s own company handles media projects and sports business analytics. As a result, high-salaried NBA players are not only utilising traditional ways of making money, but also entering new financial markets.

Yannis Adetokunbo – European dominance

The highest paid NBA players of the 2024/2025 season according to ForbesA contract with the Milwaukee Bucks makes millions, but the real money lies in the realm of marketing. Long-term agreements with Google, JBL, Nike and WhatsApp turn the NBA’s highest-paid players into global marketing icons.

Owning stakes in several sports companies, he expertly diversifies his holdings, ensuring stable financial growth.

Damian Lillard is a musician and athlete

Contract with the Milwaukee Bucks, million dollar advertising deals with Adidas and Gatorade. In addition to basketball, Lillard is actively pursuing a career in the music industry, recording albums and performing at major venues.

Joel Embiid – power, talent and marketing

One of the top centre-backs of our time. Major advertising deals with Puma and Mountain Dew keep his financial status high.

Jimmy Butler is a business empire off the court

Miami Heat legend who created his own coffee brand, BIGFACE Coffee, as well as contracts with Jordan Brand and TAG Heuer.

Devin Booker is a young star with big earnings

A contract with the Phoenix Suns, Nike adverts, and collaborations with gaming companies including Fortnite form multi-million dollar earnings.

Luka Doncic is a European talent with American capital

Deals with Jordan Brand and advertising contracts with the world’s leading companies ensure steady financial growth.

Bradley Beal is a player and investor

A contract with the Phoenix Suns combined with investments in the media business form an impressive capital.

How NBA players’ salaries are formed

The main sources of income include:

  • contracts with clubs, depending on the level of play and experience of the athlete;
  • advertising agreements with global brands;
  • investments and business projects that ensure financial stability.

Basketball records: who earned the most money in history

Among the most successful basketball players in terms of earnings, Michael Jordan stands out brightly. The contract with Nike, which began in 1984, brought the basketball legend more than 2.6 billion dollars. The Air Jordan line remains the most profitable sports series in history.

LeBron James continues to increase his revenues, having already crossed the $1.2 billion mark. In addition to advertising and investments, a significant part of his fortune is generated by the SpringHill film company.

Kevin Durant is also confidently moving towards billion-dollar revenues, thanks to investments in media and startups. Forbes estimates his net worth at more than $900 million, making him the most successful athlete in the world.

Basketball 2025: what to expect from new contracts

The NBA economy continues to grow, and with it the contract amounts. More stellar deals are expected in the coming seasons that could surpass previous records. Key trends:

  1. Rising salaries of young stars. New talents are receiving lucrative offers from clubs as competition for promising players increases.
  2. Record promotional contracts. Market leaders such as Nike, Adidas and Puma continue to sign multi-million dollar contracts with top players.
  3. Increased investment among basketball players. Players are investing in startups, real estate and cryptocurrency, providing themselves with financial stability after their careers are over.

Highly paid NBA players continue to set new financial records. Trends show that the basketball industry is becoming not only the most entertaining but also the most lucrative in the world of sports.

Conclusion

How NBA player salaries are formedBasketball is a powerful sports industry with millions of dollars circulating both on and off the court. The highest paid players in the NBA earn their money through skill and sound financial management. Contracts, advertising, investments – the key components of success of modern basketball players.

Financial peaks continue to rise, and the 2024/2025 season promises new records in the world of basketball. It will be known very soon who will become the next NBA billionaire.

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A basketball drama in four acts, every second is filled with tension and passion. But how long does a basketball game really last? Time is not just a number here, it is a combination of strategy, unexpected pauses and exciting moments.

How the length of a basketball game was determined

It all started in 1891, when James Naismith, a teacher from Massachusetts, proposed a game that would keep his students engaged in the winter. There were no games in the traditional sense – the participants simply tossed the ball over fruit baskets until they got tired. There was no standard time, and the duration depended on the players’ endurance level and the school schedule.

Over time, as the popularity of the game began to rapidly increase, the need for strict time frames came to be understood. In the early 20th century, basketball took over the United States and became a real national passion. In 1946, when the Basketball Association of America (the predecessor of the NBA) was founded, periods were officially introduced to make the process more dynamic.

Initially, games consisted of two 20-minute halves, but then the model was changed to four quarters, each 12 minutes long. This innovation was aimed at giving coaches more opportunities to adjust tactics and provide athletes with more breaks to recuperate. In European leagues, the duration of one quarter is 10 minutes, which emphasizes the difference between the American style, more focused on individual achievements, and the European style, where the main role is given to teamwork.

How many quarters are there in a basketball game and how does this affect the rhythm of the game?

As we have already said, a modern basketball game is divided into four quarters, and this decision is the result of a long search for the ideal balance between spectacle and tactics. Dividing the game in this way allows coaches to fine-tune the situation on the field. Each quarter is like a separate chapter of a book, where absolutely anything can happen: from complete dominance of one team to a dramatic turning point that turns the course of the match 180 degrees.

It is interesting to note that this approach makes basketball different from other popular sports. For example, in football or hockey, time flows continuously, but in basketball it stops at every foul, timeout, which adds an additional element of tension. As a result, every moment can be decisive, and any second can change the course of events.

How Time is Calculated in Basketball: The Art of Managing Minutes

How long a basketball game lasts: history and numbersAt first glance, everything is quite simple: four quarters, each 12 or 10 minutes long, depending on the league. But the reality is much more complicated. Time in basketball, how long a game lasts, is a flexible tool that can be managed depending on the situation on the court.

Each game consists not only of official game time, but also of many pauses, including timeouts, foul stops, video replays and other situations. For example, in the NBA, coaches are allowed to take seven timeouts per game, and each of them can last up to 100 seconds. These pauses are often used for strategic purposes: when you need to slow down the opponent’s pace, give instructions to team members or just give leaders a break.

A striking example of the impact of time management on the outcome of a game can be seen in the 2013 NBA Finals between the Miami Heat and the San Antonio Spurs. Heat coach Erik Spoelstra used the last timeouts in such a way as to preserve the strength of key players and organize the final throws. This is what allowed Ray Allen to make the famous three-point shot that led the team to the championship.

Time here is not just a countdown of seconds, but a real art that only experienced coaches and athletes can master.

Breaks and overtime: moments of respite and dramatic endings

Each match includes several breaks: short pauses between quarters and longer breaks in the middle of the match. These minutes are the time when coaches can offer a fresh look at what is happening, change tactics and motivate the team.

In addition, the NBA and other professional leagues have timeouts, which are used to adjust the strategy or disrupt the attacking impulse of the opponent. Timeouts are an indispensable tool for coaches, who, like conductors, tune their team to the right rhythm and actions.

Overtime in Basketball: When a Tie Isn’t Enough

When the score is tied at the end of a quarter, the most interesting part begins — overtime in basketball, no matter where: in the NBA, Euroleague, college basketball, or amateur league. Overtime adds another 5 minutes to the total duration, and each of them is like a separate mini-final.

The rules of overtime are similar, and it is these moments that test the physical and mental readiness of athletes. It is one thing to play confidently for all four quarters, and quite another to cope with emotional stress and fatigue, when every mistake can decide the fate of the match.

For example, overtime in the 2016 Euroleague final between Fenerbahce and CSKA became a classic basketball drama, where the Muscovites were able to hold on to the advantage only in the final seconds, showing incredible endurance and skill.

How long does a basketball game last for women and men

Overtime in basketball for women and men differs not so much in the rules, but in the emotional component and tactical approaches. Men’s teams often focus on physical training and strength, which makes overtime a real battle of endurance.

Women’s teams, on the contrary, pay more attention to teamwork and technique, which adds spectacle and intellectual tension to each match. Time is used more rationally, and overtime here turns into chess on the court, where every combination is thought out to the smallest detail.

So how long does a basketball game last?

Wie lange dauert also ein Basketballspiel?The question cannot be answered unequivocally. How long a basketball game lasts: officially, four quarters of 10 or 12 minutes. But in reality, each one is a chain of emotions, tactics, strategies and coincidences stretching far beyond the numbers on the scoreboard.

The dynamic and exciting sport has won millions of hearts around the world. The rules of basketball seem simple, but this is only at first glance. In fact, they hide deep strategy and tactics. To understand the basics of the game means to discover a world of incredible throws, swift passes and tense confrontations. We will talk about them in this article.

Basic rules of basketball

The game involves two teams of five people, and their goal is to throw the ball into the opponent’s basket and score more points. Each team has one basket for defence and one for attack. Basketball rules define the basic actions of the players: passes, shots, handling the ball and movement on the court.

The game lasts 4 quarters of 10 minutes (12 minutes in the NBA). If the score is tied at the end of the game, extra time is called. A team wins when it scores more points in regulation or extra time. As a simple example, players often use the three-point shot to gain an advantage in the final minutes, turning the match into a real drama.

According to the basic rules of the game:

  1. There are two teams of 5 players each.
  2. The match lasts 4 quarters of 10 minutes.
  3. The aim is to score more points by shooting the ball into the opponent’s basket.
  4. Extra time in case of a tie.

How to play basketball: rules

To start, you will need a little equipment and space: a basketball court, a ball, trainers with good cushioning and a desire to move. How to play is a question that every beginner will find the answer to after a few practices. It starts with understanding the basic actions: dribbling, shooting, defensive movements and team co-operation.

Dribbling, or dribbling, is about keeping the ball under control by touching the floor. Successful dribbling requires keeping your eyes on the court and not on the ball, which allows you to assess the situation and make decisions. Throws are made with a variety of techniques, from the conventional two-handed shot to complex twisting balls from under the ring. Teamwork, including passes and defensive schemes, helps to strategise the game.

Basketball court, equipment and playing techniques

The playing space is 28 metres by 15 metres with clearly marked lines separating the offensive and defensive zones. There are three lines: centre, three-point line and free throw line. Baskets are placed on each side of the court at a height of 3.05 metres. Understanding the configuration of the court allows for better orientation and tactical schemes.

Basketball

The ball has a diameter of about 24 cm and a weight of 600-650 grams. For official matches, they are made of special leather or composite materials that provide good control and grip. The ball is the main instrument of the game and its properties have a strong influence on the technique of shooting and shooting.

Basic basketball skills

Basketball rules on fingers: how to play the popular gameThe rules of basketball require a player to master a number of key skills. Ball handling is the most important skill that allows a player to move around the court while maintaining control of the game. Technique includes proper hand positioning, body weight distribution and the ability to react quickly to defenders. The use of ball rolls and speed changes helps to deceive the opponent.

How to throw the ball correctly in basketball

A successful shot requires holding the ball correctly, using your feet to create momentum, and accuracy when releasing the ball. Regular, deflected and three-point shots require different approaches and practice. Technique depends on the position on the court, but the requirement for control and accuracy remains the same.

Team play requires the ability to make accurate passes, interact with partners and defend. For defence, a low centre of gravity stance is used, which allows you to move quickly and react to your opponent. Throw-blocking and steal-blocking skills also play an important role in a successful game.

Basketball terms and fouls

In order to successfully participate in the game, it is important to know basic concepts:

  • “dribbling” – dribbling the ball;
  • “rebounding” – catching the ball after a shot that does not hit the basket;
  • “assist” – a pass after which a partner scores the ball.

Knowledge of these and other terms allows you to better understand the essence of the game and team co-operation.

Fouls

Violations of basketball rules for which a player receives a warning or penalty. There are personal fouls and team fouls. Personal fouls are shoves or slaps on the hands. Team fouls accumulate and may result in free throws for the opponent. Offences such as “jogging” (when a player takes more than two steps without driving the ball) are also considered fouls.

Penalty shots and touch in basketball

Penalty shots are awarded for certain offences, such as a foul on an offensive player. They are taken from the free-throw line and a successful shot earns one point. The technique requires concentration and precise execution of movements, including accurate positioning of the feet and hands.

A touch occurs when the ball leaves the court. In this case, the team that did not touch the ball last gets the right to throw it in from the touchline. Outs are often used for tactical changes and to change the tempo of the game. Putting the ball in from touch requires precision and speed to avoid interceptions.

Conclusion

Basketball terms and foulsKnowing the rules of basketball and mastering the basic skills allows you to turn an ordinary sports activity into a real art. Everyone who has learnt and accepted the peculiarities of the game is able to feel the team spirit, improve physical fitness and get unforgettable pleasure from the process. Basketball is not just about shooting and winning, it’s about strategy, co-operation and the desire to get better.